Ethical shopping: Will we pay more for free range or organic?
Andrew Laxon for The New Zealand Herald investigates the pros and cons of our willingness to pay a premium for ethical shopping. Suggesting there’s a 26% surcharge to satisfy our ethical aspirations, he delivers the first in a series about ethical shopping. Will it be “free range” or “caged” eggs? Will we buy “organic” this time? Will we pay to care?